The total cost of your investment would be made up of strategy, management and campaign setup fees – and, if needed, creative production. We’ll provide a transparent quote, tailored to your needs, that shows exactly what you’re getting and how we’re going to do it.

In order to be effective, and to appropriately set your expectations, you will need to allow for a minimum of $1,500 plus GST per month investment not including ad spend.

We recommend getting started with an ad spend of $1,000 (per month, per channel). This is so that our specialists have enough budget to rapidly test, learn and optimise in order to quickly get to the sweet spot. We can work with smaller budgets but the speed in which we get results will be throttled. We can scale this up/down as necessary (usually we start to see what is happening with the ROAS), ie. we would let you know when we need to spend more, to make you more! Unsure how to go about outsourcing your Google Ad management? Read our blog that includes 11 questions you need to ask before hiring someone to manage your Google Ads.

There are no guarantees with ROAS and anyone who tells you there is, is not telling the whole truth. It would be irresponsible for us to guarantee you something that is heavily influenced by external factors – many of which are beyond the scope of work we provide and out of our control (ahem: global pandemics, Facebook changing their platform rules and even your website not being properly optimised or it crashing). The team will stay abreast of the latest practices and optimisations in order to best position your business to attract better ROAS.

We’ll be transparent in our reporting, always. How? We’ll provide you with real-time data and results through a Google Data Studio Dashboard tailored specifically for you – and available for you to look at at any hour of the day. We’ll then send you a weekly performance update via email, covering off any important points. Then, monthly we’ll deliver you your monthly report, which we’ll then cover off in a 1-hour meeting.

During our check-ins, we’ll take you through your reports which includes actions taken, results achieved, insights generated, and recommended actions. At the three month mark, we’ll send a three-month review report and then jump on a call – the perfect time to see where we’ve been together, and where we’re going next.

For one-off projects, the agreement lasts for the length of the agreed project. For all our retained services we ask for an initial four month commitment on a 12 month agreement. For example, with a Facebook Ads service, typically, we’d spend the first month on the strategy for your service (where we build the plan). We’d then move into the management of your service for three months (where the strategy comes to life, we turn the ads on and we spend time testing and continuously optimising). After this four month commitment is up, we then ask you to give us 30 days’ notice if you wish to exit the agreement at any time before the 12 months is up.

When you work with us we grant you the licence to use our IP – aka our secret sauce, our experience, our ideas and our strategies. This works in a similar way to music licences where the artist can licence the use of a track, but the user does not own it. Essentially we give you permission to use our thinking and strategies but not permission to on-sell them or allow another third party to utilise them. As for physical outcomes such as writing content, ad creative, newsletter content, etc. these are yours to own upon receipt of payment.