Integrating CRM and Email Marketing enables a deeper understanding of your customers, allowing for more personalized and effective communications. This synergy enhances customer experiences, boosts engagement, and drives conversions, making it a powerful strategy for businesses looking to foster loyalty and accelerate growth.

Our email marketing specialists are highly experienced with MailChimp, Active Campaign, and Hubspot. MailChimp is a fantastic platform to get started with your email marketing. When you have more sophisticated email marketing and marketing automation requirements, we recommend levelling up with Active Campaign or Klaviyo.

Unlike digital advertising, email marketing isn’t pay to play. But there are still some costs involved with running email marketing campaigns. You’ll need to pay for an email marketing platform which usually attracts a monthly fee based on the number of subscribers you have and the level of functionality required. You’ll also need to invest in some email marketing templates (that is the designs of the EDMs you’ll send) and the strategy and management of your email marketing campaigns. When you work with us, we’ll start out by creating an email marketing strategy and then move into email scripting and template development. In order to be effective, and appropriately manage your expectations, we recommend allowing for around $1,000 per month as a starting point for email marketing.

Like all marketing, it’s not about the size of your audience but rather how engaged the audience is. If you have a small email list, we can work with you to design a subscriber acquisition campaign designed to get more of the right people on your list with an irresistible lead magnet and marketing campaign. And if you have a large email list we can work with you to appropriately segment and tag your audience in order to elevate performance with personalised email marketing.

Whatever your objective: conversions, leads, awareness, or traffic – there are no guarantees when it comes to results. And anyone who tells you there is, is not telling the whole truth. Email marketing, like any marketing activity, is influenced by a myriad of factors. It would be irresponsible for us to guarantee you something that is heavily influenced by external factors – many of which are beyond the scope of work we provide and out of our control (ahem: global pandemics, changing privacy rules, Apple limiting tracking, and even your website not being properly optimised or it crashing). Our team will stay abreast of the latest practices and make optimisations and recommendations in order to achieve better results within your email campaign. And if things aren’t working, we’ll tell you – because we’d rather see your marketing succeed overall than desperately cling onto a channel or activity that isn’t working.

Results from CRM and Email Marketing can often be seen relatively quickly, especially in terms of engagement metrics like open rates and click-through rates. However, building lasting customer relationships and realizing the full impact on sales and loyalty may take several months of consistent, targeted communication.

While direct sales increases are the ultimate goal, no agency can guarantee specific outcomes due to the multifaceted nature of marketing and external factors. However, AiMRed is committed to employing best practices, leveraging in-depth analytics, and continuously optimizing your campaigns to significantly enhance the likelihood of achieving and surpassing your sales targets.